Ramlah Boadi
Public Relations
Why Me? Flawless Execution. Starting as an intern at Steve Madden, I worked my way up from wishing to one day lead brand launches to a Senior PR Director over a muti-million dollar brand portfolio that spanned coast to coast. The unique advantage I bring is a true passion for uncovering true brand messages while elevating a brands’ reputation across diverse customer bases.
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I’ve directed global events, editorial launches, brand strategy development, entertainment, and promotional campaigns with realized success in:
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• From overseeing client timelines, media relations strategies, brand development to maintaining insight on trends- you can say I’ve had my hands in all aspects of the PR & Media strategies.
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• Generated 300% increases in foot traffic; 20+ million impressions across brands (even during a pandemic).
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• Developed multiple communication plans and creative advertising campaigns tailored to the demographics and psychographics of the customer base.
Tracked over 1M views and impressions on curated PR campaigns.
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• Campaigns led for leading brands and start-ups that include: G Star Raw, Sony, Giant Step, Calvin Klein, Nike, Chloe, Diane Von Furstenberg, Emilio Pucci, Valentino, and Fendi.
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• PR roll-out for the G-Star Raw x Pharrell Williams, Birkenstock's mobile experience, and several startups (Mojo Moxy, Allie & Alexander, and CGD Group, LLC).
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Tricks of the Trade
Product Launches (PR & Communication Strategies) • Earned Media Strategy Development • Media Narratives • Social Media Strategies • Press Junkets • B2B • Brand Positioning • Innovative PR Concepts • Content & Collateral Development • Customer-Focused & Converting Copywriting • Brand Consulting * Influencer Partnerships & Negotiations
• Celebrity Event Planning & Management
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Events/Project
2015 Bronze Telly Award for Online Video in Comedy, Music and Entertainment - SimpleDeal Presents: Smiley's Idea Video
Steve Madden - Press Previews - February, June and December 2005-2011
Betsey Johnson - Too Too Fragrance New York launch Party at MILK Studios, September 2011
Steve Madden partnered with Paper Magazine Spring/Summer 2012 Paper Magazine –Crashin’ Fashion Week with Mr. Mickey and Steve Madden campaign.
Steve Madden - "Steve Brings It" influential blogger holiday campaign and events at Steve Madden locations in New York City and Santa Monica, CA, 2012
Steven Madden, Ltd. (SHOO) visit the NASDAQ MarketSite in New York City's Times Square In celebration of Steve Madden's 20th Anniversary, 2010
Steve Madden - Steve Madden Music partnered with Grooveshark for SXSW event: Performances by Nicole Atkins, Matt Nathanson, Eliza Doolittle, Raveonettes and Funeral Part, March 2011
Steve Madden - Steve Madden Music and Entertainment Weekly hosted the EW Lounge at the SXSW Southwest Music Festival, Steve Madden Music artists Gin Wigmore, The Constellations and Neon Trees performed, 2010
Marchon Eyewear - Marchon Eyewear partnered with Lacoste L!VE 4th Annual Desert Pool Party at Coachella House -Palm Springs, CA. Celebrities in attendance included Chris Pine, Katy Perry, AnnaSophia Robb, Alessandra Ambrosio, Joe & Nick Jonas, Brad Goreski, and Rita Ora. Performances by guest DJ's Alexa Chung, Elijah Wood, and DJ Mom Jeans, April 2013.
Lacoste – Lacoste Lounge NY event at Lacoste store in New York city, September 2014 Marchon & Vogue Italia party at MIDO in Milan, Italy, photography exhibition Wild Eyes by Douglas Friedman, March 2012
Education
Pace University, Dyson College of Arts and Science
​BA in Communications Studies, 2002 - 2005